Loupe This
Loupe This is an online auction house for collectible watches, where every watch is inspected and held by the company before it sells. This page covers what it sells, how its timed auctions work, and every buyer cost, with a direct link to loupethis.com.
- Founded
- 2021
- Based in
- California, USA
- Buyer's fee
- 10%
- Card fee
- 3% on the balance
Go to Loupe This →How buying worksFees
About Loupe This
Loupe This launched in 2021, started by two watch collectors and dealers. It operates as 5175 LLC, a California company, from one US office. It aims to shorten the time between consignment and sale compared with traditional catalogue houses.
Every watch is vetted, photographed and held by Loupe This before its auction goes live. Auctions run online, often for about seven days, and new lots are added daily. Each listing has a comments section where members discuss the watch. A two-minute rule extends the close whenever a late bid comes in.
What Loupe This sells
How buying works at Loupe This
- JoinCreate a free account and add a payment card.
- Review the lotRead the condition notes and grading, and use the comments to ask questions.
- BidBid by hand or set a max bid. Once bidding reaches $10,000, a hold of 10% of your bid, up to $10,000, is placed on your card.
- Watch the closeA bid in the last two minutes adds two more minutes, until no one bids.
- Pay and receiveThe buyer's fee is charged to your card at the close. Pay the rest within 7 days, and the watch ships insured.
What it costs
Loupe This charges one buyer's fee, plus a card surcharge only on the balance you pay by card.
| What | Cost |
|---|---|
| Buyer's fee | 10% of the winning bid, no minimum or cap |
| How the fee is collected | Up to the first $10,000 of the fee is charged to your card when the lot closes |
| Card surcharge | 3% on the remaining balance paid by card; not charged on the auto-collected fee |
| Card limit | $50,000 per item |
| Bid hold | 10% of your bid, up to $10,000, once bidding passes $10,000; released if you lose |
| Wire or ACH | No surcharge |
| Shipping and insurance | Quoted on your invoice based on your address |
| Sales tax | Collected where US law requires; foreign VAT and duties are on the buyer |
| Late payment | 1.5% interest per month, prorated daily |
| Chargeback fee | $50 if you dispute a charge with your bank |
Worked example: a $20,000 winning bid has a $2,000 buyer's fee charged to your card at the close. Wiring the $20,000 balance brings the total to $22,000 before shipping and tax. Paying that balance by card adds $600, for $22,600.
Paying, pickup and storage
| When to pay | Balance due within 7 days of the auction close. |
| Payment | Wire, ACH or credit card. Card and ACH go through Stripe. |
| Shipping | Watches ship fully insured after payment clears. You may arrange your own shipping and insurance instead. |
| Pickup | No public pickup counter is listed. The company holds every watch and ships it. |
| Storage | No storage fee is published. |
| Returns | All sales are final, and the buyer's fee is not refunded. A watch shown to be counterfeit within four years is refunded. |
| Reserves | Some lots have a hidden reserve. If it is not met, there is no sale. |
| Law | California law and courts govern disputes. |
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UX Search is independent and is not affiliated with or endorsed by Loupe This. Bidding, payment and delivery all happen on the house's own site under its own terms. Information checked October 22, 2026 from loupethis.com (about, how it works, FAQs, conditions of sale) and timeandtidewatches.com (2021 launch article) and collectability.com (partner sale article); fees and rules can change, so confirm them on the sale page.