Fortuna Auction
Fortuna is a New York auction house in the Diamond District that sells fine jewelry, watches and luxury goods in frequent online sales. This page covers what it sells, how bidding works, and every buyer cost, with a direct link to fortunaauction.com.
- Based in
- New York, NY
- Buyer's fee
- 28% / 24% / 12%
- Card fee
- 3.9%
- Sales
- About every 10 days
Go to Fortuna Auction →How buying worksFees
About Fortuna Auction
Fortuna is a boutique auction house for jewelry and watches. Its specialists, photography and intake are at 55 West 47th Street in Manhattan, and its billing office is in Murfreesboro, Tennessee. The New York office is open by appointment only.
Sales run online about every 10 days. Some are timed, with lots closing at set times, and some open with a pre-bid period and then close live with an auctioneer. You can bid on the website, through the free app, by absentee max bid or by phone. Some lots are also offered at a fixed Buy Now price.
What Fortuna Auction sells
How buying works at Fortuna Auction
- Make an accountSign up for free. A small card verification charge is refunded right away.
- Register for the saleRegister for each auction to get a paddle number, usually approved at once.
- BidBid during the pre-sale window, leave a max bid, or bid by phone.
- Add the costsAdd the tiered premium, any card surcharge, sales tax and insured shipping.
- Pay and collectPay within 7 days and tell Fortuna in writing whether you want shipping or New York pickup.
What it costs
Fortuna uses a tiered buyer's premium, with each tier applied to its slice of the hammer price.
| What | Cost |
|---|---|
| Buyer's premium | 28% of the first $10,000 of the hammer |
| Buyer's premium | 24% of the part from $10,001 to $100,000 |
| Buyer's premium | 12% of the part above $100,000 |
| Minimum premium | $100 per lot |
| Credit card surcharge | 3.9% of the total, cards capped at $10,000 per buyer per auction |
| Returned check | $50 per check |
| Sales tax | Collected on shipments to CA, CO, FL, GA, IL, MD, MA, MI, NJ, NY, OH, PA, SC, TN, TX and VA; New York rate 8.875% |
| Shipping and insurance | Added to the invoice; based on insured value and destination |
| Storage | Free for 10 business days after you pay, then a daily fee (rate not published) |
| Late payment | Up to 1.5% a month on the unpaid balance |
Worked example: a $50,000 hammer carries a $12,400 premium, for $62,400. Picked up in New York, sales tax at 8.875% adds $5,538, for $67,938. Wire transfer avoids the card surcharge.
Paying, pickup and storage
| When to pay | Within 7 calendar days of the auction close. |
| Payment | Wire is preferred. Checks, cashier's checks, money orders and cards are accepted. Cash only with prior approval. No PayPal, Apple Pay or crypto. |
| Cards | First-time buyers cannot pay by card without written approval. |
| Pickup | Pickup in New York can be arranged by appointment at the West 47th Street office. |
| Shipping | Fully insured by DHL, FedEx, UPS or USPS to over 100 countries. International buyers pay VAT and duties. |
| Storage | 10 free business days after payment, then a daily fee. Unclaimed lots may be treated as abandoned after 90 business days. |
| Authenticity | Claims must be made in writing within six months, backed by an expert opinion. The remedy is a refund. |
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UX Search is independent and is not affiliated with or endorsed by Fortuna Auction. Bidding, payment and delivery all happen on the house's own site under its own terms. Information checked October 22, 2026 from fortunaauction.com (how to buy, FAQ, conditions of sale, press page); fees and rules can change, so confirm them on the sale page.